Marvel Comic films - retcons?

[Dunenewt]

Was just looking at the latest Marvel Comic film adaptations, and I saw they are releasing a new Punisher film, and a new Hulk film, but both of these will have no relation to the last Punisher or Hulks films, which were only released a couple of years back.  Why would they do that?  Make a second film in a franchise, then decide to film it as if the first one didn't happen?

Wikipedia links:

http://en.wikipedia.org/wiki/Punisher:_War_Zone

http://en.wikipedia.org/wiki/The_Incredible_Hulk_%28film%29

[Andrew]

I'm guessing because original Hulk sucked (I didn't see it), I thought the punisher was ok.

More than likely they calculated billions of numbers and it turned out that doing such a thing would turn a profit.

Also Hollywood has run out of ideas.

[Dunenewt]

Well, I really didn't think the Hulk was that bad at all really!  Apparently the new director just wants to go in a different direction, and as you pointed out, they would have OK'd this as it would make lots of money.